Lexus Celebrates 30 Years of Giving with 2018 Champions for Charity Golf Tournament

PLANO, Texas  (Dec. 5, 2018)—The storied account of the successful launch of the Lexus brand has been told many times in books and articles, but little is known about the charity program that was launched by the brand at the same time. Even before the first dealership opened, Lexus had begun plans for giving back to local communities, and Lexus Champions for Charity is now in its 30th year of raising money for a host of nonprofit organizations across the country.